"Private Dealer - EIDIA Is their current environment an installation, an antique shop, or what? Private Dealer--a one-year work in progress that confounds the categories, is a maverick materialization of an eccentric concept. The duo know as EIDIA, whose projects deal with forms of authorship other than art..."
Private Dealer was situated at 80 East 11 Street in Room 223, New York City, from September 1994 until September 1996. From 1966 to 1968 Marcel Duchamp had a secret studio in 80 East 11th Street. There he completed Etant donnés: 1o la chute d’eau 2o Le gaz d’ éclaireage—his last artwork. Eidia acted in the capacity of proprietors/archivists of an ‘antique shop’. Private Dealer illustrated the conceptual ideal of ‘heimat’ (home), an outward manifestation of the inner attitude toward the place where you are living or the place where you were bornand, for one reason or another, you have left or had to leave. Issues of domestic life, habitat and the rituals of daily routine continue to be the focus of their installations. The artists employ the ‘antique shop’ framework as a metaphorical multimedia installation, wherein the multiplicity of the “objets d’art” on display parody and signify the post-modern aesthetic preoccupation with multiples and appropriation of the past. Private Dealer is a place in which there is no separation between the past and present and its artifice. Salons were hosted weekly on Friday evenings during the run of the show. (See also Dog Log, a conversation with the whippet B-Boy, December 14,1994, Eidia House Archive.)